In the United States and other countries, the method already practiced by many companies. This is a new marketing method based on the concept of raising awareness of the company by providing useful information (content) to customers, which will lead to the acquisition of prospective customers and the strengthening of brand power.
Content formats vary. Some content, such as blogs, is mainly expressed in words, while others are visual content such as images and videos. If you can provide attractive content, many customers will visit your site.
This content marketing is very important when the company is established. Why on earth?
1. Cost can be reduced
Content marketing is cheaper than other advertising methods.
You can use it effectively even when you have just started a business and are struggling to raise funds after the company is established.
For example, ordering the production of an advertisement from an external advertising company generally costs a lot of money.
However, in content marketing, the management can start by sending a useful message to the customer on a blog etc., so the cost can be suppressed.
2. You can see the customer's reaction directly
At the time of company establishment, the specifications and prices of the products and services to be sold may not be finalized yet.
At that time, by sending a message related to the product or service on the blog and collecting customer reactions, it will be useful for determining specifications and prices.
3. Can show advancedness
When investors and general customers predict the future of a venture company, they focus on the "advancement" of the company.
It's very important to determine if a company has "growth", whether it's ahead of the curve or foresight.
One of the ways to show "advancement" is to "introduce a new business method". "Content marketing" is an attractive marketing method that can be one of the new methods.
Few companies are still embracing "content marketing," and if you do this while it feels "new," you can broadly show "advancement." At the time of company establishment, you can attract attention by disseminating information that is at the forefront of the industry through content.
4. You can increase the trust and name of the company
Even an unnamed company that has just been established can increase the trust and name of the company by continuing to provide useful information and unique ideas.
This will increase the branding effect in the long run.
Transient promotional campaigns, no matter how big the impact, will last forever and will be gradually forgotten.
However, good content can be posted on your site forever and gain customer access.
Summary
Content marketing at the time of company establishment can be effectively used by unknown companies to increase their credibility and name recognition. By producing high-quality content, you can make your company known to the world and lead to business expansion.
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